About WXOL

Why do we start WXOL? 

It all starts after a busy August afternoon, when we were almost wrapping up for the day. Bo, now our partner, called to pay us a visit and would like to present an idea that suits us well. Interesting enough, we ended up spending the whole night exploring this idea: 

Have you ever thought about why bananas at every ALDI store are always the first item you see, and it is always cheaper than anywhere else you can buy?

The secret is that bananas is the sacrifice for other items selling at ALDI, which go in volume rather than margin.

Why not we create a marketplace utilising our existing stock and supply chain infrastructure, making it the “Banana” sale channels for the brands and factories?    

With this in mind, we started WXOL. WXOL stands for Warehouse X Online.

Our Mission: 

We will continuously bring you the cheapest products directly from the brands and factories, making the F2C (Factory to Consumer) a viable business model that benefits everyone.

 

 

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